Valuations and Appraisals

Brand & Intangible Assets Valuation

We provide valuations of intangible assets such as brands, intellectual property, copyrights, patents etc. which is an important factor in the context of cross border mergers, acquisitions, joint- venture arrangements and for investment and lending decisions.

Brand value, along with other intangible assets such as patents, copyrights, licenses and intellectual property, are often a company’s most valuable assets. Given this importance, a brand valuation is critical to fully understand and monitor brand equity and to identify opportunities to realize growth potential. In legal issues such as trademark disputes, or brand transactions such as M&A and licensing, a sound brand valuation is necessary to make informed decisions or negotiate better deals.

With ValuStrat’s diverse team, we can also advise on various complementary angles – such as brand positioning and marketing, finance and accounting, brand management and brand strategy.