Dubai’s off-plan residential market saw a notable shift in the second half of 2025, with Binghatti surpassing Emaar in sales volumes, according to Dubai Land Department (DLD) data analysed by ValuStrat and reported by AGBI.
While Emaar led sales in the first half of the year and remained the top developer overall for 2025, Binghatti emerged as the strongest performer in the latter half, reflecting growing demand for its luxury-focused off-plan portfolio. The developer’s momentum was driven largely by high-profile co-branded projects developed in partnership with brands such as Bugatti, Mercedes-Benz and Jacob & Co.
One of the standout transactions of the year was Binghatti’s AED550 million top-floor off-plan apartment sale within its Bugatti-branded project, marking the most expensive apartment transaction of 2025. The sale underscored the strength of demand for ultra-luxury branded residences among international and non-resident buyers.
Despite Binghatti’s rapid growth, Emaar continues to dominate in scale, with a significantly larger pipeline of delivered projects and an overall development value exceeding AED182 billion across its UAE portfolio. Binghatti, founded in 2008, has expanded to around 80 projects valued at over AED80 billion, supported by an integrated development model spanning construction, materials and property management.
According to investor disclosures cited by AGBI, approximately 70% of Binghatti’s gross development value is now concentrated in luxury and ultra-luxury assets, allowing for faster pre-sales and stronger pricing power. ValuStrat notes that this strategic pivot highlights a broader trend within Dubai’s off-plan market, where branding, premium positioning and global buyer demand are increasingly shaping developer performance.
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12 Jan 2026
