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Business Analytics: What it actually means?
Business analytics uses data, statistical methods and visualisation to uncover patterns and drivers in business performance, moving organisations from descriptive to predictive and prescriptive insight. Consultants integrate data from multiple sources, define KPIs, build dashboards and sometimes advanced models, and train users to interpret them. With good analytics, managers can spot issues early — falling conversion, rising churn, slow collections — and test the impact of corrective actions. It is a foundation for more advanced digital and AI initiatives. The result is faster, better-informed decisions.
