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PESTLE Analysis: What it actually means?
PESTLE analysis is a strategic tool used to assess Political, Economic, Social, Technological, Legal and Environmental factors that could affect an organisation or market. Consultants use it to scan the external environment before market entry, M&A, product launches or policy engagement. A good PESTLE does not just list factors — it links them to business implications, e.g. “data-residency rules increase IT capex”, or “demographic shifts favour rental housing”. It is especially useful for boards that need to show they have considered macro risks and ESG trends. The output often feeds into risk registers, scenarios and stakeholder plans.
