Saadain Lari
Director & Head of Marketing
Saadain joined ValuStrat in 2017, with a mandate to significantly enhance the marketing efforts of the group.
As Head of Marketing, he is responsible for the development and execution of marketing and communication strategies across all regions. Saadain has over 14 years of experience as a marketing and communications professional. He has worked on several prominent brands and has been able to help them grow and transform their market positioning and brand equity. He has previously worked with three of the largest global advertising groups in Pakistan namely Ogilvy & Mather, Leo Burnett, and Grey. Saadain’s previous clients included large global and local brands such as British American Tobacco, Philips, Engro Foods Limited (Royal Friesland Campina), P&G, OLX, Emirates, Castrol, Glaxo SmithKline, and Habib Bank Limited. His diverse marketing and communication experience internationally has honed him into becoming a strategic marketing and communications specialist. Saadain holds a bachelor’s degree in Marketing from SZABIST and has bagged several prestigious Pakistan Advertisers Society (PAS) awards for the campaigns he worked on during his time in the advertising industry.
At ValuStrat, he has been instrumental in propelling the brand to greater heights of success with technologically advanced, engaging and integrated marketing strategies across all communication mediums.
