Competitive analysis is the systematic study of current and potential rivals to understand how they are positioned, what advantages they hold, and where there is space for your organisation to win. A consulting assignment will map competitor offerings, pricing, channels, geography, brand, partnerships and recent investments, and then compare this to the client’s capabilities and target segments. The aim is not just to describe the market, but to identify specific vulnerabilities — for example, a competitor reliant on discounts, gaps in service quality, or segments no one is serving well. Insights from competitive analysis feed directly into pricing, product development, sales-force focus and M&A targeting, so it has clear commercial impact. In fast-moving or crowded markets, repeating this analysis regularly helps the business stay ahead rather than react late.
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Competitive Analysis: What it actually means?
