Competitive landscape mapping is a visual and analytical way to plot all relevant competitors and substitutes in a market, showing how they are positioned on price, service, product range, channel, geography and recent strategic moves. Consultants use it to identify white spaces, over-served segments and potential acquisition or partnership targets. This tool is particularly useful when management senses “more competition” but cannot see exactly where it is coming from or how to respond. Once built, the map becomes a living asset that commercial, strategy and product teams can update and re-use. It turns generic market talk into concrete competitive options.
Frequently Asked Questions
Why is visual mapping important in understanding competition?
