Corporate strategy defines the overall direction and scope of a group — which businesses and geographies it will be in, how it will win in them, what synergies it will capture, and how capital will be allocated. Consultants assess market attractiveness, competitive position, internal capabilities and financial constraints, then recommend growth, defend, harvest or exit moves for each business. They also link strategy to operating model, performance management and M&A so it can actually be executed. A clear corporate strategy aligns boards, management and shareholders, and stops resources being spread too thinly.
Frequently Asked Questions
How does a well-defined corporate strategy impact investor confidence?
