International business strategy defines how a company will win across multiple countries with different customers, regulations and cost structures. It addresses fundamental choices: which markets to prioritise, what to centralise vs localise, how to price and position, where to place production and talent, and how to manage tax and transfer pricing. Consultants will assess market attractiveness, competitive intensity and entry barriers, then align these with the client’s capabilities and capital. The strategy must also consider geopolitical and supply chain risks, especially for businesses sourcing from or selling into sensitive regions. A good international strategy gives local teams enough flexibility to respond to customers while keeping the overall group coherent and profitable.
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International Business Strategy: What it actually means?
