Market research techniques are the tools used to gather and interpret information about customers, competitors and markets so decisions are based on evidence rather than guesswork. Consultants combine qualitative methods (interviews, focus groups, mystery shopping) with quantitative methods (surveys, conjoint, segmentation, pricing studies) and desk research to build a rounded view. The right technique depends on the question — sizing a market needs different data to testing a price or understanding why customers churn. Findings are then translated into implications for product, channel, messaging or investment. For organisations expanding, launching or repositioning, robust research reduces commercial risk and increases the chance of adoption.
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Market Research Techniques: What it actually means?
