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Strategic Growth Planning: What it actually means?
Strategic growth planning identifies and prioritises the most attractive routes for expanding revenue — new customers, new products, new channels or new geographies — and sets out what capabilities and investments are required. Consultants combine market and customer insight with an honest view of internal strengths to build a growth portfolio with clear financial targets and timelines. They then link this to resource allocation and performance tracking so progress is visible. This is useful for businesses that have grown opportunistically and now need a more deliberate path. A good plan focuses effort on the few ideas that will really move the needle.
