The forces of globalization and economic volatility are transforming the dynamics of customer interaction, presenting even the most successful organizations with new challenges and opportunities.

Globalization is spurring competition and transforming market economics. New sources of competition—from virtually every part of the world—are eroding already weakened bonds of customer loyalty.

Rapid commoditization and extreme price pressure are undermining traditional sources of differentiation. Changing consumer values—in addition to entirely new consumer segments emerging in the world’s developing economies—present new sources of growth, along with new challenges to delivering satisfying, profitable customer experiences.

We are the preferred consultants for many clients entering the Middle Eastern markets, with new products, brands or services. Our deep-rooted presence in the Middle East along with strong market knowledge and connections make us an ideal partner for new market entry strategies and business plan formation and evaluations.