Organisation Restructuring

Development of a new operating model and organisation structure for this group comprising gyms, sports tourism and event management subsidiaries

Sports Management Services
Turnaround Strategy

Turnaround advisory for a resort, with advise relating to expanded development and refurbishing of the resort, before change of operator

Growth Strategy

Market analysis, growth strategy and development of ideas for diversification and additional attractions to generate higher revenues

Transaction Advisory

Development of the Financial Model and Investment Memorandum for the acquisition of cell towers


Good strategy drives the profitability, sustainability and the very existence of any organization, making it essential to the success of any business. As strategy consultants, we work closely with our clients to develop tailor-made strategies to help them achieve leadership status in their industries. ValuStrat has assisted companies in various stages of their life-cycle and has dealt with varying issues and challenges to ensure the success of the business.

Through its experience in the Middle East & UK, and extensive tie-ups with international and regional partners, ValuStrat works with organisations to navigate the road ahead by recognising opportunity, clarifying vision, identifying business potential, implementing action and measuring results. ValuStrat delivers on integrating management, marketing, finance/accounting, production/operations, research and development, and information systems with our clients business to ensure they achieve organisational success.

Business Valuations

In contrast to asset valuations, Business Valuations assign a dollar value to the potential cash flow of any business or part of therein. This requires a deep understanding of the markets the businesses operate in and how each asset can potentially contribute to or translate into cash flow generation.

Our Business Valuations / Business Advisory team performs valuations of business entities, intellectual property, intangible assets along with partnership interests, and other products. These business valuation services are provided to assist clients with mergers, acquisitions and dispositions, taxation planning and compliance, financial reporting, bankruptcy and reorganisation, litigation and dispute resolution, and strategic planning.

Consistent with our goal of becoming a trusted business advisory firm, we believe that the engagement consultation process needs to actively involve our clients. We bring a team of seasoned industry and technical specialists who are committed to providing a beneficial service.

We provide Business Valuation & Business Advisory services to assist in the following areas:

  • Business Combinations/Re-locations Valuations
  • Business Financial Modelling
  • Goodwill and Other Intangible Assets Valuations
  • Impairment or Disposal of Long-Lived Assets
  • Shareholder Value Optimisation
  • Business Advisory

Feasibility Studies

ValuStrat has considerable experience in undertaking feasibility studies in various industries enabling clients to make informed decisions about the projected success of a project from both a financial and non-financial perspective. We aim to objectively and rationally uncover the strengths, weaknesses, opportunities and threats a given project may present with regards to the available resources in a given environment ultimately determining the success or failure of the potential project.


Our feasibility studies use both quantitative and qualitative data to reach concrete conclusions. This provides output for project managers and senior management to review potential outcomes of a project prior to investing. 


At ValuStrat, our strategic consulting team undertakes in-depth market research to identify appropriate market opportunities for our clients. We look at market demand and growth trends, supply and pricing trends, economic and sector overviews, competitor analysis, market share and potential. Standing different from other conventional consultancies, we perform both closed and open-ended research methods. Our in-house research team works via multiple streams such as one on one meetings, telephone interviews, expert focus groups and online surveys.

Our financial feasibility study involves preparing comprehensive and flexible financial models to deliver medium to long term financial projections that are largely influenced by the assumptions obtained from the market research and deep understanding of the industry dynamics. Our financial experts and strategic consultants in the Advisory division are very adept in complex financial modelling across a wide range of industry sectors with proven skills of analysis and knowledge that is of significant benefit to our clients.

Growth Strategy Planning

ValuStrat research has shown that high-performance businesses continuously invest in profitable growth programs in all economic climates.

At ValuStrat, we partner with our clients to develop and execute growth strategies through a combination of:

  • Introducing new products and services
  • Entering new customer segments
  • Expanding into new geographies

We help clients formulate their growth ambition and then identify, qualify and select the best ways to convert the most compelling growth ideas into revenue, market share and competitive advantage.

Highest & Best Use

Highest and best use (HBU) is a concept in real estate which refers to the most value added use for a property, regardless of its actual and current use. It refers to what is physically possible and financially feasible.

ValuStrat is well rehearsed in undertaking highest and best use studies that focus on four key factors: legal permissibility, physical possibility, financial feasibility and maximum productive use. We understand that the value of a property and its use are closely linked so its highest and best use is that which results in the highest present value and brings in the greatest net return over a given period or for the foreseeable future. We consider also the impact of the surrounding environment, local competitive and political forces and the timing of potential property development.

A large number of our clients, especially real estate developers and family businesses with inherited lands and under-utilised buildings benefit from our highest and best use studies.

Marketing & Market Entry Strategies

The forces of globalization and economic volatility are transforming the dynamics of customer interaction, presenting even the most successful organizations with new challenges and opportunities.

Globalization is spurring competition and transforming market economics. New sources of competition—from virtually every part of the world—are eroding already weakened bonds of customer loyalty.

Rapid commoditization and extreme price pressure are undermining traditional sources of differentiation. Changing consumer values—in addition to entirely new consumer segments emerging in the world’s developing economies—present new sources of growth, along with new challenges to delivering satisfying, profitable customer experiences.

We are the preferred consultants for many clients entering the Middle Eastern markets, with new products, brands or services. Our deep-rooted presence in the Middle East along with strong market knowledge and connections make us an ideal partner for new market entry strategies and business plan formation and evaluations.

Mergers & Acquisitions

High-performance businesses are constantly searching for ways to renew their portfolio of businesses to protect existing markets and enter new ones.

Merging with, or acquiring an existing company is one of the key ways that such companies realize their growth goals.

ValuStrat provides a suite of business strategy services that can help companies identify M&A targets that will support their growth strategies. We help create a road map to mitigate risk and achieve the projected benefits—while allowing the organization to concentrate on its normal day-to-day business.

Our pre-deal processes are highly efficient and can be scaled up or down according to the size of the potential deal, clients are able to align their pre-deal expenditures more effectively with the value they ultimately hope to generate from the transaction.

Strategic Planning

A combination of intensified globalization brought on by recent turbulence in the global economy and the acceleration of new information technologies is driving companies and governments to look for new business models to meet increased demands for efficiency, competitiveness, short-term agility and long-term growth.

We work with companies to address uncertainty of future prospects and risk management.

Opportunities and threats abound in macro- and micro-economic trends that, when analyzed and interpreted correctly, can form compelling, powerful and responsive strategies.

ValuStrat’s broad range of strategic planning services and capabilities can help companies develop long-term, robust, scenario-based strategies that can help accelerate their transformation into high-performance businesses. Our professionals have extensive experience helping organizations address all the key aspects of strategic planning:

  • Market analysis, which illuminates economic and political trends, industry and competitor factors and key value drivers.
  • Scenario analysis, which explores a limited set of future market scenarios based on the market analysis.
  • Opportunity identification, which reveals innovative and attractive business opportunities in the future market.
  • Internal analysis, which uncovers distinctive capabilities, market focus and positioning, and performance anatomy that can drive high performance.
  • Strategy formulation, which provides strategic direction designed for the future, taking into account market opportunities, internal capabilities and future financial performance.
  • Organizational alignment, which translates strategy into action, providing a high-level roadmap of the realization process.
  • Financial modelling, which predicts future financial performance of a given strategic direction, including net present value and future shareholder value.


ValuStrat provides Value-in-Use assessments to estimate an asset's or cash-generating unit's fair value based on potential revenue over the remaining useful life. This exercise can be useful for strategic decision-making, such as selling or retaining specific assets, evaluating assets or business segments, carving-out business segments, or impairment testing.

Value-in-Use is an essential requirement for clients seeking to engage in Impairment testing as per International Accounting (IAS-36) and to provide an accurate measure for allocating purchase price in the purchase price allocation exercise under International Financial Reporting Standards (IFRS-3).

Value-in-Use is also used to evaluate certain asset class values to calculate the residual value.

Kevin Sidebottom Managing Director, Advisory
Yousuf Siddiki, CFA, CPA Managing Partner, KSA
Khurram Merchant Managing Director, Advisory

Connect with our experts in Advisory. We’re always looking to work on new perspectives, new research and new ideas.