DiscoverAbout ValuStrat

Saadain Lari, Head of Marketing

Saadain has over a decade of experience in the Advertising and Communications industry. He has worked on several prominent brands in the market and has been able to help them grow and transform their market positioning and brand equity. He has previously worked with three of the largest global advertising groups in Pakistan namely Ogilvy & Mather, Leo Burnett and Grey. Saadain’s clients included large global and local brands such as British American Tobacco, Philips, Engro Foods Limited (Royal Friesland Campina), P&G, OLX, Emirates, Castrol, Glaxo SmithKline, Tapal Tea, and Habib Bank Limited. His diverse marketing and communication experience internationally has honed him into becoming a strategic marketing and communications specialist.


During his time in the advertising industry, Saadain has bagged several prestigious Pakistan Advertising Society (PAS) awards for the advertising campaigns that he had worked on. At ValuStrat, he aims to propel the brand to greater heights of success with engaging, technologically advanced and integrated marketing strategies across all communication mediums.


Saadain holds a bachelor’s degree in Marketing from SZABIST, Karachi – Pakistan and is a recipient of various performance excellence awards during his career.